Segmentation and brand positioning for Islamic financial services
Year of publication: |
2012
|
---|---|
Authors: | Muhamad, Rusnah ; Melewar, T.C. ; Alwi, Sharifah Faridah Syed |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 7 (20.7.), p. 900-922
|
Saved in:
Saved in favorites
Similar items by person
-
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad, (2012)
-
Rusnah Muhamad, (2015)
-
Market segmentation and buying behaviour in the Islamic financial services industry
Rusnah Muhamad, (2011)
- More ...