Market segmentation and buying behaviour in the Islamic financial services industry
Year of publication: |
2011
|
---|---|
Authors: | Rusnah Muhamad ; Melewarha, T. C. ; Alwi, Sharifah Faridah Syed |
Published in: |
Handbook of Islamic marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-013-8. - 2011, p. 248-273
|
Subject: | Finanzdienstleistung | Financial services | Islamisch | Islamic | Islamisches Finanzsystem | Islamic finance | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims |
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