Segmentation in social marketing : process, methods and application
Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Dietrich, Timo (ed.) ; Rundle-Thiele, Sharyn (ed.) ; Kubacki, Krzysztof (ed.) |
| Publisher: |
Singapore : Springer |
| Subject: | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | vi, 214 Seiten 28 Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 13 Beiträge |
| ISBN: | 981-10-1833-2 ; 978-981-10-1833-6 ; 978-981-10-1835-0 |
| Other identifiers: | 10.1007/978-981-10-1835-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521717