Segmenting networking orientation in the hospitality industry : an empirical research on service bundling
Year of publication: |
2014
|
---|---|
Authors: | Maggioni, Isabella ; Marcoz, Elena Maria ; Mauri, Chiara |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 42.2014, p. 192-201
|
Subject: | Service building | Collaboration | Tourism partnerships | Hospitality industry | Hoteliers | Segmentation | Gastgewerbe | Hotellerie | Hotel industry | Leistungsbündel | Bundling strategy | Tourismuswirtschaft | Tourism industry | Dienstleistungsmanagement | Service management | Dienstleistungsqualität | Service quality | Unternehmenskooperation | Inter-firm cooperation |
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