Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry : the case of Thailand
Kittipong Sophonthummapharn
| Year of publication: |
2011
|
|---|---|
| Authors: | Sophonthummapharn, Kittipong |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 1, p. 75-96
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | KMU | SME | Industrie | Manufacturing industries | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296340