Segmenting the Arab markets on the basis of marketing stimuli
Year of publication: |
2002
|
---|---|
Authors: | Souiden, Nizar |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 6, p. 611-636
|
Publisher: |
MCB UP Ltd |
Subject: | Market segmentation | Arab countries | Standardization | Premium products |
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