Segmenting the bottom of the pyramid consumers : theoretical approach
Year of publication: |
2022
|
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Authors: | Singh, Devinder Pal ; Paul, Justin ; Sharma, Pooja |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 3, p. 397-419
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Subject: | behavioral | bottom of the pyramid | goods | psychographic | segmentation | services | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Niedrigeinkommen | Low income | Multinationales Unternehmen | Transnational corporation |
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