Segmenting the Chinese consumer goods market : a hybrid approach
Erich Bauer; Yanli Liu
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Bauer, Erich (contributor) ; Liu, Yanli (contributor) |
| Publisher: |
Bremen : IWIM |
| Subject: | Konsumgüter | Consumer goods | Konsumgütermarketing | Consumer goods marketing | Marktsegmentierung | Market segmentation | China |
freely available
| Extent: | Online-Ressource (82 S.) |
|---|---|
| Series: | Materialien des Wissenschaftsschwerpunktes "Globalisierung der Weltwirtschaft". - Bremen : [Verlag nicht ermittelbar], ISSN 0948-3837, ZDB-ID 2211982-6. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Other identifiers: | 10.26092/elib/2950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003444708