Segmenting the preferences and usage patterns of the mature consumer health-care market
Year of publication: |
2008
|
---|---|
Authors: | Moschis, George P. ; Friend, Scott B. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 2.2008, 1, p. 7-21
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
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