Selecting on-demand delivery apps : a case study from Thailand
Year of publication: |
2020
|
---|---|
Authors: | Syukur, Muhammad ; Anchisa Kosumsuriya ; Chatrudee Jongsureyapart |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 3, p. 322-331
|
Subject: | analytic hierarchy process | AHP | brand selection | technology acceptance model | TAM | Thailand | AHP-Verfahren | AHP approach | Innovationsakzeptanz | Innovation adoption | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Mobile Anwendung | Mobile application |
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