What drives e-hailing apps adoption? : an analysis of behavioral factors through fuzzy AHP
Year of publication: |
2022
|
---|---|
Authors: | Arora, Manoj ; Dua, Harpreet Singh ; Gupta, Sanjay |
Published in: |
Journal of science and technology policy management : JSTPM. - Bingley : Emerald, ISSN 2053-4639, ZDB-ID 2771727-6. - Vol. 13.2022, 2, p. 382-404
|
Subject: | Behavioral intention | E-hailing apps | Fuzzy analytical hierarchy process (F-AHP) | Ride-hailing | TAM | Taxi-hailing | User adoption | AHP-Verfahren | AHP approach | Innovationsakzeptanz | Innovation adoption | Fuzzy-Set-Theorie | Fuzzy sets | Mobile Anwendung | Mobile application | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Innovationsdiffusion | Innovation diffusion |
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