Selecting optimal intermediary channels in emerging markets : the case of Vietnamese toiletries
Year of publication: |
2020
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Authors: | Ihara, Motoi |
Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 3, p. 194-207
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Subject: | Channel partnerships | distributors | emerging markets | intermediary channels | wholesalers | Schwellenländer | Emerging economies | Vertriebsweg | Distribution channel | Vietnam | Viet Nam | Finanzintermediation | Financial intermediation | Großhandel | Wholesale trade | Lieferantenmanagement | Supplier relationship management |
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