Selecting, optimizing, and compensating during lockdown : how older consumers use social networking services to improve social well-being
Year of publication: |
2023
|
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Authors: | Wilson-Nash, Carolyn ; Pavlopoulou, Ismini ; Wang, Zilin |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 2/3, p. 301-320
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Subject: | COVID-19 | older consumers | social networking services | social well-being | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Coronavirus | Soziales Netzwerk | Social network | Social Web | Social web | Zufriedenheit | Satisfaction |
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