Selective demarketing : when customers destroy value
Year of publication: |
June 2017
|
---|---|
Authors: | Farquhar, Jillian Dawes ; Robson, Julie |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 2, p. 165-182
|
Subject: | Operant resources | resource integration | selective demarketing | service systems | value destruction |
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