Self-affirmation through the choice of highly aesthetic products
Year of publication: |
2013
|
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Authors: | Townsend, Claudia ; Sood, Sanjay |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 256-269
|
Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Kaufentscheidung | Purchase decision | Persönlichkeitsmerkmal | Personality trait | USA | United States |
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