Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Year of publication: |
2019
|
---|---|
Authors: | Gupta, Ansh ; Dash, Satyabhushan ; Mishra, Abhishek |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 83.2019, p. 159-168
|
Subject: | Green experiential value | Self-oriented | Other-oriented | Green trust | Green brand equity | Re-patronage intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Vertrauen | Confidence | Umweltmanagement | Environmental management | Markenführung | Brand management |
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