National Image & Competitive Advantage: The Theory and Practice of Place Branding, 2nd ed.
Year of publication: |
2007
|
---|---|
Authors: | Carvalho, Sergio |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 2, p. 239-242
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Country image | Country of origin effect | Place branding |
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