Seller-initiated relationship ending : an empirical study of professional business-to-business services
Year of publication: |
2009
|
---|---|
Authors: | Holmlund, Maria ; Hobbs, Päivi |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 3, p. 266-285
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
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