Selling information products : sale channel selection and versioning strategy with network externality
Year of publication: |
2015
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Authors: | Liu, Zhiyong ; Li, Minqiang ; Kou, Jisong |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 166.2015, p. 1-10
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Subject: | Information product | Sale channel model | Dual channel | Network externality | Vertriebsweg | Distribution channel | Netzwerkökonomik | Network economics | Theorie | Theory | Preismanagement | Pricing strategy | Verkauf | Selling |
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