Selling New Products with Social Learning : The Role of Online Product Reviews
Year of publication: |
[2021]
|
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Authors: | Zhao, Xuying ; Pang, Zhan ; Zhang, Jie (Jennifer) |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Produktentwicklung | New product development |
Extent: | 1 Online-Ressource (29 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 27, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3738411 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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