“Selling” professional services: a practical approach ‐ Part I
Year of publication: |
1996
|
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Authors: | Ferguson, Clifford J. |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 34.1996, 3, p. 49-54
|
Publisher: |
MCB UP Ltd |
Subject: | Clients | Professional service firms | Relationship marketing | Selling |
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