Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Year of publication: |
2014
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Authors: | Allen, Concha ; Kumar, Poonam ; Tarasi, Crina ; Wilson, Holt |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 2, p. 94-104
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Subject: | sales education | student perceptions of sales | marketing education | business education | quantitative skills | Studierende | Students | Verkauf | Selling | Betriebswirtschaftsstudium | Graduate business education | Verkaufspersonal | Salespeople | Qualifikation | Occupational qualification | Lehrplan | Curriculum | Marketing |
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