Selling strategic issues: Crafting the content of the sales pitch
| Year of publication: |
2009
|
|---|---|
| Authors: | Mazzei, Matthew J. ; Shook, Christopher L. ; Ketchen, David J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 52.2009, 6, p. 539-544
|