Selling to barricaded buyers
Kevin S. Chase and Brian Murtha
| Year of publication: |
2019
|
|---|---|
| Authors: | Chase, Kevin S. ; Murtha, Brian |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 6, p. 2-20
|
| Subject: | barricaded buyers | business to government | case studies | organizational buying | request for proposals | signal jamming | signaling theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919874778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176228