Selling to millennials with online reviews
W. Glynn Mangold; Katherine Taken Smith
| Year of publication: |
2012
|
|---|---|
| Authors: | Mangold, W. Glynn ; Smith, Katherine Taken |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 55.2012, 2, p. 141-153
|
| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Verkauf | Selling | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522397