Selling to Senior Executives: Part 1 - These days, it's the right approach not the right product that gets you in the door.
Year of publication: |
1998
|
---|---|
Authors: | Gardner, Alston ; Bistritz, Stephen J. ; Klompmaker, Jay E. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 7.1998, 2, p. 10-21
|
Saved in:
Saved in favorites
Similar items by person
-
Bistritz, Stephen J., (1998)
-
The selection and organization of national accounts: A North American perspective
Boles, James, (1999)
-
Read, Nicholas A. C., (2018)
- More ...