Selling to Senior Executives: Part 2 - Establishing credibility is the key to ensuring return access to senior executives.
Year of publication: |
1998
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Authors: | Bistritz, Stephen J. ; Gardner, Alston ; Klompmaker, Jay E. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 7.1998, 3, p. 19-28
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