Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?
Year of publication: |
2013
|
---|---|
Authors: | Ramasamy, Bala ; Yeung, Matthew C.H. ; Chen, Junsong |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 12, p. 2485-2491
|
Publisher: |
Elsevier |
Subject: | Corporate social responsibility | Confucian values | Chinese consumers | Value orientation | CSR support |
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