Selling when brand image matters
Stefan Bühler and Daniel Halbheer
| Year of publication: |
2010
|
|---|---|
| Authors: | Bühler, Stefan ; Halbheer, Daniel |
| Publisher: |
St. Gallen : Univ., Department of Economics |
| Subject: | Marke | Marketing | Management |
| Extent: | 19 S. : graph. Darst. |
|---|---|
| Series: | Discussion paper / Universität Sankt Gallen, Department of Economics. - Sankt Gallen. - Vol. 2010,14 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008750615