Semantic anchoring in sequential evaluations of vices and virtues
Alexander Chernev
| Year of publication: |
2011
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|---|---|
| Authors: | Chernev, Alexander |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 5, p. 761-774
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Lebensmittel | Food | Kognition | Cognition | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008856984