Sensorische Produktforschung im Innovationsprozeß
Andreas Scharf
| Year of publication: |
2000
|
|---|---|
| Authors: | Scharf, Andreas |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marktforschung | Market research | Wahrnehmung | Perception | Innovationsmanagement | Innovation management | Industrieforschung | Industrial research | Theorie | Theory | Produktforschung | Produkteigenschaft | Produktinnovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 497 S graph. Darst 24 cm |
|---|---|
| Series: | Betriebswirtschaftliche Abhandlungen. - Stuttgart : Poeschel, ZDB-ID 501826-2. - Vol. N.F., 117 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Habil.-Schr. |
| Notes: | Gb. : ca. DM 128.00, ca. sfr 113.00, ca. S 934.00 |
| ISBN: | 3-7910-1675-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001506837