Sensory cues and shoppers' touching behaviour: the case of IKEA
Year of publication: |
2012
|
---|---|
Authors: | Hultén, Bertil |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 40.2012, 4, p. 273-289
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sense of touch | Visual and olfactory sensory cues | Shoppers' touching behaviour | Point‐of‐purchase | Field experiment | Quasi‐experimental design | Shopping | Sensory perception | Sweden |
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