Sensory marketing : theoretical and empirical grounds

Bertil Hulten

Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index

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Year of publication:	2015
Authors:	Hultén, Bertil
Publisher:	New York [u.a.] : Routledge
Subject:	Marketing \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Verbraucherverhalten
Description of contents:	Table of Contents [gbv.de]

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Extent:	XV, 404 S. Illustrationen
Series:	Routledge interpretive marketing research. - New York, NY [u.a.] : Routledge, ZDB-ID 2263966-4. - Vol. 21
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index PrefaceHistory of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index.
ISBN:	978-1-138-91462-9 ; 978-1-315-69068-1
Classification:	Marketing ; Wahrnehmungspsychologie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011380659