Sensory marketing
Bertil Hulten, Niklas Broweus, Marcus van Dijk
| Year of publication: |
2009
|
|---|---|
| Authors: | Hultén, Bertil ; Broweus, Niklas ; Dijk, Marcus van |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 183 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-57657-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004938139