Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores

by Arto Lindblom

1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors that accelerate or inhibit the effects of cues in a retail store -- 7. Key points of this book -- 8. Engaging in sensory marketing in practice -- 9. What to explore next? -- 10. Concluding remarks -- Glossary.

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Year of publication:	2023
Authors:	Lindblom, Arto
Publisher:	2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	sensory cues \| brick-and-mortar stores \| consumer behaviour \| consumer psychology \| shopper marketing \| store design \| Marketing \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Ladengestaltung \| Store design

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Extent:	1 Online-Ressource (XV, 237 p. 34 illus., 4 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-47515-3 ; 978-3-031-47514-6 ; 978-3-031-47516-0
Other identifiers:	10.1007/978-3-031-47515-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014442231