The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores
Year of publication: |
2022
|
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Authors: | Punj, Girish |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
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Subject: | Brick-and-mortar stores | Consumer decision journey | In-store mobile search | Information search | Mobile device-assisted shopping | Pathway to purchase | Shopping goals | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Ladengestaltung | Store design | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade |
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