Extent: | 1 Online-Ressource (240 p.) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Frontmatter Contents Preface and acknowledgments Introduction. Serial Innovators and Why They Matter 1. Breakthrough Innovation in Mature Firms 2. The Processes by Which Serial Innovators Innovate 3. Customer Engagement for Breakthrough Innovation 4. Navigating the Politics of Breakthrough Innovation 5. Characteristics of Serial Innovators 6. Identifying and Developing Serial Innovators 7. Managing Serial Innovators for Impact 8. Love Letters to Our Customers: Appendix. Interview Suggestions for Identifying Potential Serial Innovators References Index In English |
ISBN: | 978-0-8047-8332-3 |
Other identifiers: | 10.1515/9780804783323 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014479550