Serial product evaluations online : a three-factor model of leadership, fluency and tedium during product search
Year of publication: |
2020
|
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Authors: | Maier, Erik |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 558-579
|
Subject: | Serial evaluation | Leadership effects | Fluency | Tedium | Order effects | Repeated exposure |
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