Service appropriation : how do customers make the service their own?
Year of publication: |
2015
|
---|---|
Authors: | Mifsud, Matthieu ; Cases, Anne-Sophie ; N'Goala, Gilles |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 5, p. 706-725
|
Subject: | Healthcare | Service marketing | Appropriation | Ownership | Self-service technology | Selbstbedienung | Self-service | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system | Dienstleistungssektor | Service industry |
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