Service as business logic : implications for value creation and marketing
Year of publication: |
2011
|
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Authors: | Grönroos, Christian ; Ravald, Annika |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 1, p. 5-22
|
Subject: | Dienstleistungsmarketing | Services marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory |
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