Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Year of publication: |
December 2016
|
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Authors: | Prior, Daniel D. ; Marcos Cuevas, Javier |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 4, p. 533-552
|
Subject: | Service-dominant logic | service failure | service logic | product harm | value co-creation | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
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