Service blueprinting and BPMN : a comparison
Year of publication: |
2012
|
---|---|
Authors: | Milton, Simon K. ; Johnson, Lester W. |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 6, p. 606-621
|
Subject: | Dienstleistungsmarketing | Services marketing | Prozessmanagement | Business process management | Visualisierung | Visualization | Hotellerie | Hotel industry |
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