Service branding : suggesting and discussing four perspectives influencing a value-creating service brand at the company level
Year of publication: |
2017
|
---|---|
Authors: | Skaalsvik, Hugo |
Published in: |
Advancing insights on brand management. - Rijeka, Croatia : InTech, ISBN 978-953-51-3598-2. - 2017, p. 47-63
|
Subject: | Markenführung | Brand management | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing |
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