Service customization research : a review and future directions
Year of publication: |
2011
|
---|---|
Authors: | Kannan, P. K. ; Healey, John |
Published in: |
The science of service systems. - New York, NY [u.a.] : Springer, ISBN 1-4419-8269-8. - 2011, p. 297-324
|
Subject: | Dienstleistung | Services | Forschung | Research | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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