Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Year of publication: |
2022
|
---|---|
Authors: | Frank, Alejandro Germán ; Mendes, Glauco H. de Souza ; Benitez, Guilherme Brittes ; Ayala, Néstor Fabián |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 100.2022, p. 1-18
|
Subject: | Market turbulence | Service business model | Service customization | Servitization | Switching costs | Technological turbulence | Geschäftsmodell | Business model | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
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