Service design for experience-centric services
Year of publication: |
2010
|
---|---|
Authors: | Zomerdijk, Leonieke G. ; Voss, Christopher A. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 1, p. 67-82
|
Subject: | Dienstleistungssektor | Service industry | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Welt | World |
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