Service differentiation and operating segments : a framework and an application to after-sales services
Year of publication: |
2018
|
---|---|
Authors: | Tijerina Guajardo, José Alfredo ; Cohen, Morris A. |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 20.2018, 3, p. 440-454
|
Subject: | service differentiation | operating segments | after-sales services | service operations strategy |
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