Mobile device use at festivals : opportunities for value creation
Year of publication: |
2016
|
---|---|
Authors: | Van Winkle, Christine M. ; Cairns, Amanda ; MacKay, Kelly J. ; Halpenny, Elizabeth A. |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 7.2016, 3, p. 201-218
|
Subject: | Festivals | Digital experience offerings | Mobile device use | Typology of Human Capability | Mobilkommunikation | Mobile communications | Großveranstaltung | Big event | Betriebliche Wertschöpfung | Value creation |
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