Service-dominant logic : marketing research implications and opportunities
Steve Baron; Anthony Patterson; Gary Warnaby; Kim Harris
| Year of publication: |
2010
|
|---|---|
| Authors: | Baron, Steve ; Patterson, Anthony ; Warnaby, Gary ; Harris, Kim |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 9.2010, 3, p. 253-264
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Marktforschung | Market research | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697917