Service-dominant logic: reactions, reflections and refinements
| Year of publication: |
2006
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 6.2006, 3, p. 281-288
|